The Lynn Wyatt Square for the Performing Arts lies at the epicenter of the Theater District, creating a central green space that will host performances, community events, and serve as a crossing point for pedestrians traversing the district. Previously called 'Jones Plaza,' this project rebrands the site in form, function, and name. 

From the beginning, there was an exciting tension between the idea of the logo for the Square being a square, and the graceful arcs that guide visitors through it. In the end, we kept the proportions of the square, but allowed each word to shift and slide until the composition gained the fluidity of a dancer’s movement. The vibrant yellow color is likewise inspired by the signature palette of site furnishings that will be instantly recognizable amid the lush plantings.

COMPLETED WITH RIOS