As part of the revitalization of this unique old mill in Chinatown, RIOS developed a new interpretation of the old brand. Photography typically showed the original Capital Milling Company logo gracing the side of this historic building located at the south edge of LA State Historic Park, but the project team was enamored with capturing the magic of the existing brand. The project team did start with scanning and recreating that original hand-drawn logo aesthetic, but along the way optimized for legibility, format, and the current use.

COMPLETED WITH RIOS