Archinect
Erin Williams

Erin Williams

Los Angeles, CA, US

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Main Concourse wayfinding and team graphics
Main Concourse wayfinding and team graphics
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First Energy Stadium Renovation

As a part of Gensler's Brand Design team, worked to breathe new life into an older stadium on a limited budget. Led the wayfinding team and collaborated with internal and external stakeholders on graphic applications sourced from the team's historical images. 

 
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Status: Built
Location: Cleveland, OH, US
My Role: Designer
Additional Credits: Gensler

 
Club Level graphics
Club Level graphics
Upper concourse ramp graphics
Upper concourse ramp graphics
Exterior banner system
Exterior banner system
The Draft Room, premium dining experience
The Draft Room, premium dining experience
Concourse graphics celebrating the fans
Concourse graphics celebrating the fans