RIOS, in collaboration with Wolcott and CB Creative, reimagined a traditional office park as a blank canvas for artists. While our role was wayfinding, it was important to recognize that the campus is not about signs – it’s about art. The wayfinding needs to be art, or else hide in plain sight. This solution does both.

Each pedestrian wayfinding element is treated as an individual piece within the beautifully curated landscapes. The design of the freestanding directional sculptures, formed by a folded plane, becomes a simple arrow in profile that terminates on a knife’s edge.

COMPLETED WITH RIOS, 2020