The maximum surface and the minimum volume. In this way the inhabited volume is subsidized by the available surface. Slogans of brands such as Clearasil, Nike,

Coca Cola, Samsonite, Kodak, will coexist with the ascent towards the onlooker.
The perfect place to suggest and convince. The Brands are the instrument to get the desired view, the promise of something better is generated in the monolith.
As you ascend, the more you approach the promise to enter the sky.
The monolith is a work that requires a large technological investment and creates high maintenance costs and power supply, but we can show that, thanks to an
advertising model, these expenses can easily be transformed into earnings, recovering investment in less than two years and having earnings of 7m in the 12-year
minimum long-life of the screen.