The Florence Institute of Design International's Web Magazine

  • Conda Urban Bench System

    Marc DiDomenico
    Aug 24, '23 8:38 AM EST

    FLORENCE, ITALY - A Florence master graduate created an innovative piece of urban furniture as an entry to the 2022 Ro Plastic Competition curated by Milan’s Galleria Rossana Orlandi. The creator of the vigorous bench system is Egyptian designer Mohamed Hassan, a recent graduate of the Master of Furniture Design held by FIDI in Florence.

    Hassan’s creation, aptly entitled ‘Conda’, was given honorable mention in the Urban and Public Design category which was open to both students and industry professionals. Made up of straight and curved segments that interlock, the system formulates a robust urban furniture made fully from recycled plastic. Coming from a traditional family of furniture fabricators in Egypt, Hassan also found himself compelled to address sustainable goals of the production process. The concept seeks to simplify assembly by reducing the design to a single cast element of one material.

    The bench system alleviates the need for reinforcement or secondary fastener components by creating cast interlocking sections.  “The continuous form with higher and lower parts create pockets to hold items while sitting” Hassan explained. "Designed with a friendly appearance the system interlocks with simple puzzle shaped connections” The effect of movement and motion is achieved through a series of flush interlocking segments. The bench system can be configured in unlimited possibilities of dynamic configurations.

    The unique piece was visualized by Hassan during his time at FIDI, under the tutelage of professor arch. Leonardo Rossano. FIDI’s one-year Master of Furniture Design program is now in its tenth year. Hassan was formerly a graduate of the American University of Cairo, regarded as one of the most avant-garde design schools in Egypt.

    About Arch Leonardo Rossano: Rossano teaches furniture design courses at the FIDI, and his unique style has been described as ‘working with forms that are fresh and innovative while using a variety of materials, everything from bent plywood to aluminium and steel’. Born in Taranto in 1963, Arch Rossano graduated from Florence University with a degree in Architecture in 1991. He has worked in collaboration with renowned architect Claudio Nardi, taking part in various design projects including boutique design for Italian fashion houses Dolce and Gabbana, Gianfranco Ferre and Valentino. Since 1998 he has worked as a freelance professional designer of furniture and furniture complements for fair stands and company communications. He has designed furniture pieces manufactured by companies including TRUE Design and Lapalma.


    About The Florence Institute of Design International. FIDI is an international school of in Florence, Italy with courses of interior design, graphic design and furniture. For more information visit

    Photos by Gianluigi Di Napoli

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  • Molletta Chair

    Marc DiDomenico
    Sep 13, '17 7:47 AM EST

    FLORENCE, ITALY - When one thinks of a clothespin they associate it with doing laundry, not with an interesting and modern piece of furniture, until now. The latest design out of the Florence Institute of Design to be realized is the Molletta Chair by Hagar Bar-Gil. The chair was inspired by the... View full entry

  • La Cupola (S)Gonfiabile a San Gimignano

    Marc DiDomenico
    Jun 28, '17 4:44 AM EST

    The Inflatable Dome, designed by arch. Lapo Binazzi, was featured at the ‘San Gimignano VI Culture Festival’ on Saturday June 24th . The dome, standing at 10 meters high, was displayed in the main square, Piazza delle Erbe adjacent to the city’s cathedra. ‘La Cupola (S)Gonfiabile’ was... View full entry


    Marc DiDomenico
    Dec 16, '15 11:19 AM EST

    Arezzo-One gray morning, a small sleepy town woke up to find the town square lively and invaded by color and movement. This is what happened to the citizens of San Giovanni Valdarno one moody, overcast winter day in Piazza Cavour when Architect Binazzi’s latest work, the 'Inflatable Dome', was... View full entry


    Marc DiDomenico
    Sep 29, '15 11:31 AM EST

    FLORENCE, ITALY—Radical design meets Minimalism in this wall unit system named ‘Pixel’. The unit gives the freedom of creativity; with a variety of colours the modular design provides an expression of emotions and endless combination of parts. The simple minimal design with aluminum tracks... View full entry


    Marc DiDomenico
    Jun 11, '15 3:22 AM EST

     A compact table named ‘Limits’ is a geometric play on folding materials and space. “Limits is a table that pushes our perception of physical and philosophical boundaries,” states designer Kim Koh. Formed entirely from flat triangles, the angles converge into slender joints making the... View full entry

  • ASSEMBLING SELF-REFLECTION Chair Provides Space For Introspection

    Marc DiDomenico
    Nov 26, '14 12:20 PM EST

    FLORENCE, ITALY— Daydreaming, reading or relaxing in a cozy chair is a traditional part of life. The latest chair design, developed at the Florence Institute of Design International (FIDI), encourages its owners to indulge in this personal time. The chair’s smooth, rounded corners give the... View full entry

  • DESIGN YOUR FUTURE IN FLORENCE, International Italian design school continues to grow with new degree

    Marc DiDomenico
    Jul 6, '13 2:29 PM EST

    FLORENCE, ITALY - Design students will now have the opportunity to complete a Bachelor degree in Design at one of Italy’s leading international design schools.  For the first time Florence Institute of Design International will be offering a three-year Bachelor of Arts in Design... View full entry


    Marc DiDomenico
    Jan 31, '13 10:57 AM EST

    ALTERNATINING COLOR CONCEPT EOS armchair retouched with an intrinsic new color pattern   Florence, Italy- A new version of the EOS chair designed by arch. Leonardo Rossano, has been proposed with an intrinsic new color scheme. The chair produced by True Design of Padova, is named 'EOS'... View full entry


    Marc DiDomenico
    Jul 13, '12 4:21 AM EST

    FLORENCE, ITALY - The Jacobsen-Binazzi Shelving Unit is a bookshelf that originated as a class project between Prof. Arch. Lapo Binazzi and his Master Student, Bethany Jacobsen, but has since transformed into a tangible, colorful design of rectangular units that can be reconfigured by the user... View full entry

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