I haven’t had much sleep and my judgement is off. I talk myself into one thing one minute, and the opposite direction the next. So, this is where you come in… I’m searching for a big attention grabbing bicycling statistic for a feature position on a poster, and I’d love some feedback on which of these is more compelling, in terms of making you feel encouraged to ride:
*The average person loses 13 pounds in their first year of bicycle commuting
*The average cost of car ownership is $8000/year: the average cost of bike ownership is only $200
*40% of trips are 2 miles or less: make those trips on two wheels
*1/40 the cost of a car, 1/20 the parking space, 10x the fun
Some of the more astute among you will notice that none of this have to do with do-gooder inspiration, lowering carbon emissions, or being ‘environmentally friendly.’ This is not a mistake: my research has shown that this tactic doesn’t work, that what works is the combination of emphasis on private benefit plus alterations in social norms. So among these private-benefit ideas, which inspires you the most? Thanks ‘nectors!
p.s.- keep in mind that they may be represented either all or in part by infographics, so wording is not locked in place. It’s more about the idea. Write in suggestions are totally accepted, as long as they can be proven to be true.
For eye candy, here’s a map. It’s a work in progress (as evinced by the fact that it’s only 1/20th of the area of what the final map will be, and there’s only type on half of it)