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    publication design

    copper_top Mar 24 '09 3

    I've been a bad, bad blogger all quarter. But I promise, I'll make it up to you! I'll start with pretty pictures of a book I worked on all quarter for my publication design class (and follow up with an exhibit later this week, and some thesis stuff next week)...

    The book is supposed to be a promotional piece for a non-profit organization, KIVA.org. KIVA runs on practically nothing, linking small MicroFinance Institutions (MFI's) with individual lenders, who can lend as little as $25 at a time. Small businesses in developing nations are funded for various needs: sometimes equipment for a machine shop, or extra supplies to expand a grocery store. Instead of handouts, the entrepreneurs get a leg up in a way that is not charity. They are responsible for repaying the loan, growing their business, and generally being productive members of society.

    Based on this, my concept for the book became "Micro-Lending with Major Impact" and was about playing up the small amounts of money being handled, and contrasting them with the big differences they make. This developed into actually doing two books: a larger full-color one which tells about microfinance and the impact of it, as well as general information about KIVA (broad goals, things that won't change), and a second smaller, two-color (aka inexpensive), book bound into the center of the larger one which could be updated annually or bi-annually, containing the more time-sensitive information. This extrapolated as far as the cover, where a sticker the same size as the small book wraps the cover and gives some at-a-glance data (and covers one of the staples in the saddle stitch binding, always a plus!). I'll try not to post too too many photos, but I of course photographed every spread of the book, plus details. :)


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