Existing Problems

• Lack of Clear Spatial Hierarchy 
• Architectural Language fails to match product style
• Bland Store Window Display and Lack of Visual Guidance

Solutions

• Demolish everything but load bearing core structure by setting up a demo plan. Then reorganize plan layout in accordance with store owner’s requirement with implement of different lighting effects and materiality 
• As a season + time sensitive category fashion industry is, installation in store should allow a large extent of flexibility, no matter in terms of lighting, backgrounding, and space, to match different products come with different styles. I implement firstly, Hue series lighting system from Phillips in this project to create millions of lighting effects, secondly, 3 open space for temporary light weight bouquet structure to meet different requirements.
• Import elements from nature environment, leaves and branches for example to store interior design, and implement them to where hot selection will be displayed.