Lucky Chick is a line of bath and beauty products looking to expand its brand identity by launching a pop-up store in downtown Manhattan. As a way to build on growing consumer interest,
this 1,925 sq. ft. space is meant to introduce the Lucky Chick lifestyle and its iconic character who encourages women of all ages to treat themselves well, in body and mind. The aesthetic of
the space reflects the feminine and flirty nature of the brand, with custom wall and floor fixtures to display a vast range of products, a beauty bar that encourages customers to test them and
a back lounge to provide an area for relaxation.