As a member of a NY based team, in order to create a successful signage program for Balzac, it was necessary to maintain the continuity of the brand while making each shop a unique Balzac experience. The Balzac signage concept has two defining elements: The Classic and The Artisanal. One element is permanent while the other is seasonal and ever-changing. The classic signage and logo, keeping in line with the branding concept, are to be repeated throughout the shops and lend a sense of permanence. The artisanal elements such as the tagline and washroom signage are unique to each location and are designed to change over time to give each store a unique distinguished flavor. By adapting this approach, each shop remains a unique experience while keeping continuity of the Balzac brand.