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To some it’s the Brighton Pole, to others it is Sussex’s supersized lollipop. Naughtier minds have dubbed it “the cock and ring”. Before it has even opened, the south coast’s new observation tower has gathered a gaggle of nicknames – and you can see why, when its creators insist on calling it the British Airways i360.
To opponents, it may still be the iSore, a Chernobyl chimney despoiling the beach. It could have been designed to feel less like a corporate entertainment lounge on a stick.
— Oliver Wainwright | the Guardian
But by night, when it glows like a sword plunging down from the heavens, it is hard to resist. Come the Pride festival this weekend, when the i360’s programmable LED lights will form a dazzling rainbow, there might prove to be no better symbol for the city than this great throbbing shaft.For... View full entry