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UK media outlets report that Brighton's i360 tourist attraction has filed for administration. Initially launched as "British Airways i360," the seaside 531-foot moving observation tower had great expectations of attracting huge crowds pinned on it when it opened in August 2016 as a "vertical... View full entry
To some it’s the Brighton Pole, to others it is Sussex’s supersized lollipop. Naughtier minds have dubbed it “the cock and ring”. Before it has even opened, the south coast’s new observation tower has gathered a gaggle of nicknames – and you can see why, when its creators insist on calling it the British Airways i360.
To opponents, it may still be the iSore, a Chernobyl chimney despoiling the beach. It could have been designed to feel less like a corporate entertainment lounge on a stick.
— Oliver Wainwright | the Guardian
But by night, when it glows like a sword plunging down from the heavens, it is hard to resist. Come the Pride festival this weekend, when the i360’s programmable LED lights will form a dazzling rainbow, there might prove to be no better symbol for the city than this great throbbing shaft.For... View full entry
Marks Barfield Architects have, quite literally, reinvented the wheel and have created the i360, a vertical cable car with a sculpted viewing pod, perching lightly upon Brighton’s seafront... It takes the form of a slender mast that will be 568ft high (when the spire is added), which supports a sculpted, doughnut-shaped pod, with glass windows and a reflective mirrored underside.
The pod takes up to 200 people at a time skyward over a flight time of 20 (daytime) or 30 minutes (evening).
— Dominic Bradbury - The Telegraph
Due to open this summer, the British Airways i360 is a new futuristic landmark for Brighton’s seafront designed by architects David Marks and Julia Barfield. It is hoped that the BA i360 will herald a new touristic golden age for Brighton, replicating the success of the London eye... View full entry
