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According to the New York Times, the event cost around $1 million to produce and involved 40 stacked 20,000-lumen projectors on the roof of a building on West 31st Street that beamed 5K resolution video onto a space covering 33 floors — roughly 375 feet high and 186 feet wide. — HyperAllergic.com
The Empire State Building took a breather from being an icon last Saturday, and instead became the canvas for a series of projected images of endangered species and other trippy imagery. The event was part of "Projecting Change," an awareness-raising project thought up by noted National Geographic... View full entry
