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David Rockwell has got the art of theatrics down pat. His world is a stage complete with cuts, scene changes, sequences and transitions, where he is the director presiding over the action between performer, audience and space. [...] “The emphasis on arrival, procession, lighting and the all-encompassing power of a live theatrical experience have really impacted how I think about my designs.” He counts on his audiences buying in emotionally to his designs [...]. — forbes.com