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WilkinsonEyre has been announced as the architects of a new $268 million adaptive reuse plan that will overhaul a World War II era bomb shelter underneath High Holborn, London into a high-tech immersive tourist destination. The plan was made possible after the government-run tunnels were made... View full entry
“Our community asked for it,” says Maryellis Bunn, co-creator and CEO of the Museum of Ice Cream. “They wanted a place where they can go to, not once, but to continue to come and visit us. When we have these pop-up models, we’re not able to hold space for our community. So to be able to give them a place, not just programmatically, but also to have it be a place that’s theirs is so important to us.” The new New York flagship location will be in Manhattan’s Soho neighborhood. — Fast Company
The Museum of Ice Cream (MIC) started s a pop-up experience in New York and Los Angeles, but now it has finally acquired its first permanent location. The organization has also expanded into retail, with a branded collection in Target, a makeup collaboration with Sephora, and their own ice... View full entry
