Is architectural visualization more than a pretty image? The response to this question can be polarizing. Some argue that this advancement in 3D rendering software combined with the lofty ambitions of firms striving to pitch success to their clients has its fair share of pros and cons... View full entry

We've all seen them: photorealistic, high-gloss architectural renderings of new, flashy projects, and then—a few years later—the actual, built reality looks nothing like the too-good-to-be-true visualizations the public was sold on. Natural light, the lack of natural light, dust, humidity... View full entry