100% Design announces big names and big changes for 2018

Collaborations: International design and lifestyle company YOO participate in this year's show; co-founded by Philippe Starck and John Hitchcox, the company names Marcel Wanders, Kelly Hoppen, Jade Jagger, Mark Davison and Steve Leung as Creative Directors.

Brands: A stellar line up of exhibitors include: Benchmark, Established & Sons, Dare Studio, Arper, B Sweden, Bulo, Antonio Lupi, Tesla, Riko with Starck, OnePlusEleven, Rubn, Casa Botelho, Graypants by Pad Home, Lyon Beton, Frama, Adventures in Furniture, Odddot, Jess Design, Kinetura, Moduleo, Tuuci, CHOLO.Design, Vincent Sheppard, Actiu, Mullan Lighting and more.

100% Futures: 100% Futures is a new exhibition celebrating forward-thinking design from a selection of British and international talents who have chosen to set up their practices in London. Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs under the theme ‘Designing for London’ across travel, technology, well being, public spaces and sustainability. Alongside this, 100% Futures will also share designs from other cities, looking at ideas around the future of city-living and the best of designing for urban centres across the world.

100% Forward: 100% Forward, curated by journalist Barbara Chandler, will highlight eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career during the first decade of 100% Design. Participating designers include Michael Marriott, Simon Pengelly, Ella Doran and Samuel Chan.

Olympia London: Olympia London, home to 100% Design, is undergoing a major regeneration project, managed by owners YOO Capital and Deutsche Finance International. Heatherwick Studio, in collaboration with SPPARC Architects, will lead the architectural enhancement. The project will see the 130-year-old exhibition hall, transformed into a world-leading arts, entertainment, exhibition and experiential district. Located in Olympia London’s Upper Pillar Hall, Olympia London will present: Olympia London – the heritage, the icon and the future for the next 130 years.

100% Build London: New for 2018, 100% Build London is a dedicated resourcing show for the construction and architectural industry. Within the exhibition Philippe Starck will present a prefabricated house with Riko, a Slovenian engineering and manufacturing brand that specialises in industrial prefabrication and energy production technology. Tesla, a brand focused on accelerating the world's transition to sustainable energy, will showcase Powerwall, a device which integrates with solar to store excess energy generated during the day making it available only when you need it, minimising reliance on other forms of energy.