He seems to acknowledge that car companies specifically are hiring Architects to sell a brand experience.
Yet, he revels in it as a new type of experience?
The building may be pretty but to paraphrase a line from early in his article, "it is just a luxury showroom"
i personally feel that branding -in the architectural context- has tons of potential for the future of arch. design...it's always good to find a way to link client value to architecture...
steven...i've been reading a lot of "praise" disguised as criticism lately...
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he's practically gushing! where's the crit?
He seems to acknowledge that car companies specifically are hiring Architects to sell a brand experience.
Yet, he revels in it as a new type of experience?
The building may be pretty but to paraphrase a line from early in his article, "it is just a luxury showroom"
Big woop.
i personally feel that branding -in the architectural context- has tons of potential for the future of arch. design...it's always good to find a way to link client value to architecture...
steven...i've been reading a lot of "praise" disguised as criticism lately...
isn't that characteristic of all of NO's critiques Steven? all gush!
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