Autodesk is known for architectural and design software, but in recent years has started offering products aimed at ordinary consumers. Besides $60m for Socialcam, which makes video authoring and publishing software, Autodesk paid $32 million for Instructables... And it purchased a company called Pixlr, which is an online photo editor, for an undisclosed sum. Autodesk also developed consumer software for drawing and painting online, which it calls SketchBook. — bits.blogs.nytimes.com
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