Limah Design Consultants begins Wayfinding for the 4.8 million sqm Knowledge Economic City (KEC) Madinah, Saudi Arabia.

The City will feature residential, hospitality, commercial centres, research facilities, museums and shopping areas. The City will be positioned to serve Saudi Arabia’s economic diversification strategy and revive Madinah’s role as a center for the Islamic knowledge, global knowledge and culture.

Jason Lewis, Limah Founder & Managing Director, said: “It is with great excitement we begin our second major Urban Wayfinding project in Saudi Arabia along with Knowledge Economic City. Our scope shall revolve around Phase One of the site while considering and planning for the future phases which include residential, commercial and a new high speed rail station. KEC is another opportunity for our team to help create Madinah’s future. We are already fully engaged in the Central Area of Madinah, and the new development is just 5 km from our existing Urban Wayfinding package. This new project will allow us to plan the Wayfinding & Signage for a large portion of the City.”

Wadi Dahdal, Limah Director, added: “it’s a pleasure to have an opportunity to work on a City which has been so carefully planned with a clear vision. In line with our own company values and goals it’s yet another opportunity to take Wayfinding Consulting to another level by truly enhancing and improving the environments we live in.”¬

As in any Urban Environment Wayfinding & Signage plays a major role in its success, The project will entail a complete strategy for all user groups entering the City by planning the navigation to all major destinations.

Lewis continues: “the region has begun to see the value in professional Wayfinding and our expertise specializing in large scale Urban and Infrastructure projects. Wayfinding now has become a very important discipline in the planning of large environments, and we are thrilled to be at the forefront of this challenging field.”

The project now under construction will see Phase one of the work implemented in early 2013.

Limah is an International Design Consultancy specializing in Wayfinding; the science, design and planning of Experiences, Brands and Signage for complex environments. Limah provides Wayfinding Masterplans, Brand Strategy & Identities, design and implementation of signage, environmental graphic design and other forms of visual communication in the built and natural environment.