BCNews:
The Catalan shoe company CAMPER explores a new concept in the fast-food health market with the opening of FoodBALL. As Camper calls it: "FoodBALL is neither a bar nor a restaurant. FoodBALL is a food and a way of looking at eating culture. It has been born of the principles of bio construction with the use of non-polluting materials and alternative energies and feng shui." Check out the image gallery for fresh pics of the space and the designer Marti Guixe having a 28 sec's interview for Archinect.
6 Comments
whats is this idea. food balls? is this another one of those zen master food stores with a bunch of rich wannabe hippies that wear camper shoes?
what would you rather see john? a bunch of cnc-milled shapes and mass-customized ribs with a bunch of rich wannabe hipsters wearing yves behar birckenstock shoes?
hey, hipsters wear campers too. I'd like to see more non-associative thought. Things which aren't attached to style or trend and aren't so diluted and convoluted from their meaning that they have NO truth – please do you have to even challenge me on feng shui foodBALLs and cryptic primitive script fonts - its an ad campaign for god sakes! Invent! don’t attach capitalism to something which rejects it – or go buy a CHE T-shirt, have a foodBALL, do yoga, and mediate on why your such a poser. (not you necessarily)
and you haven't even seen what happened to abbot kinney boulevard (venice, ca) in the last three years...
but in any case, i think the feng shui and the purported purity of the food is something to either chuckle at or to question why this has come to be such a marketing hook. just because you might disagree with the branding aspect of it doesn't mean you should dismiss the project in one fell swoop. someone designed the project and had to therefore make decisions about everything; for instance...had to rethink what people do with their bikes. i applaud your principles , john, i have pretty much the same ones... but that shouldn't make you run the other way screaming "wolf" at the first sign of capitalism rearing it's ugly head. after all, as soon as this appears it's carion and we can look at it as it rots. the capitalist vultures will consume it and we're consuming it as we type this. that's what happened to birckenstock and they hired someone like yves behar to revive the brand. are we going to forget about yves behar because he designs to get maximum sales?
oh and wait a sec...you believe in truth?
I think this place is only a beta version of its possibilities. Nevertheless, the food works well as a good snack. I don't how this would work in the states since the average American has to eat two or three huge meals.
For me it worked quite fine as a middle of the day healthy snack.
The space itself is sort of minimal but fun.
**a side note: no one was wearing Campers. A quick glimpse around and we noticed that most of the shoe wear were HAVAIANAS sandals which only cost an 8th of a Camper sandal.
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