Cho Sung Yoon and his wife live on the 27th floor of a Samsung apartment complex here. They cook their food on a Samsung electric range. They call each other on Samsung cellphones and check their e-mail on a Samsung home computer. Recently, they used their Samsung credit card to get a 30% discount at a water park at Samsung Everland, South Korea's largest amusement park. If the couple had a serious mishap there, they would have been covered. Their insurance company? Who else: Samsung. "They're too big," Cho's wife complains. (P.S. Architecture? Samsung hearts you -know-who. Oh, Bigness.)
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For $33bn the company said it would create 14,000 new jobs and add 5,000 research posts over the next seven years, creating the world's biggest semiconductor factory.
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