Continuing to collaborate, Chris Cunningham recently consulted with Alex Rutterford who directed this add for Sony PSP. And yes, it is another musical morphing quasi-action-figure tango with itself this time made of chunky mechanical blocks which eventually deconstruct into the four PSP symbols representing gaming, music, film and photography. The Mill printed this article about the incredible challenge of rendering "the icon" in 3D. You can also watch the add here. (via)
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