This post is brought to you by Harvard GSD Executive Education
Every building tells a story. These stories are grounded in our emotional connection to architecture. Our built environment protects us, surrounds us, defines us, and gives us a place to live our lives. The better you understand a building's story, the better you can enlist others into your vision.
In this program on narrative architecture, Steve Tatham, one of the world's leading theme park designers, will discuss how theme parks use story techniques to create unforgettable built environments and how you can use these practices to bring your built projects to life. We asked Steve what you will learn in this program in the video below.
When Florida’s Walt Disney World opened in 1971, NBC’s David Brinkley called it “the most imaginative and effective piece of urban planning in America.” This in-depth program, taught by a 30+ year veteran of theme park design with Disney and Universal Creative, demonstrates how to import the practices from designing theme parks into the discipline of placemaking.
You will hone your architectural narrative sensibilities through concrete examples from theme park design, architecture, and real estate development, further strengthened through classroom discussion and practice pitch sessions.
The live and lively online program enables you to practice reframing your project into an emotionally engaging story by adapting the practices of theme park design.
Program Details
For more information: https://connect.execed.gsd.harvard.edu/story-building
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