A new creative digital suite promising itself as the "Getty Images of premium spatial assets" has just been launched by San Francisco-based design technology startup Treasury Spatial Data in response to the growing influence of spatial computing in nearly every segment of the design industry.

Users of the new platform will have the ability to discover, fingerprint, license, share, and even commission their own spatial assets for licensing while simultaneously ensuring their protection against machine learning software and generative AI. 

The platform's founders say: "The Treasury spatial asset platform is the foundation of a new era in design development for spatial assets and their applications."

Patrik Schumacher, principal of Treasury's early partner company Zaha Hadid Architects, added: "I have believed for many years that the metaverse will become compelling to a large portion of humanity not just when the technology is sufficiently sophisticated — but when architecture is ready to contribute to its design and development. We have co-founded Treasury to ensure that our work contributes to this evolution in the most foundational way, and our design processes have already been adapted to this goal."

According to Treasury, the aim is to provoke further "creative relationships" within the industry, leveraging a consortium of talent in architecture, art, film, and other related fields into one "seamless pipeline."

Ricardo Bofill and Mariana Cabugueira are among the architects marketed to have signed on the platform initially. Treasury says they are actively seeking to onboard even more professionals in order to expand its creative horizons. 

Treasury is co-founded with ZHA and Spaceform (which is backed by BIG, Thomas Heatherwick, and UNStudio), and financed partially by Google’s new AI investment fund Gradient.

Editor's Note, June 25, 2024: An earlier version of this article gave the impression that Treasury was a project by Zaha Hadid Architects. We have corrected the story to better reflect the partnership role between both companies.