SHoP Architects has designed a residential tower for Mercedes-Benz in Miami, the first branded real-estate project for the car company in the United States. Overseen by JDS Development Group, and designed in collaboration with a Mercedes-Benz design team, the scheme is centered on the theme: “Timeless Design, Inspired by Miami.”
The tower adopts a cube-shaped profile comprised of interconnected geometric bodies. The designers describe the approach as “two contrasting principles that combine to create clear forms and sensuous surfaces,” with “Sensual Purity” characterized by free-flowing elliptical lines and a stacked-box design representing the “technical side of the design language.” To reflect the signature color palettes of Mercedes-Benz cars, the tower will be clad in monotone silvers, blacks, and whites, while creating “opportunities for distinctive highlights and stimulating contrasts.”
"Our distinctive style is Sensual Purity,” said Mercedes-Benz Chief Design Office Gorden Wagener about the scheme. “This philosophy, based on the duality of emotion and intelligence, consists of a hot and a cool pole. The cool aspect represents very much the tradition of geometric German long-live design that originated in the Bauhaus. This crucial part of our brand was the inspiration for the architecture of this extraordinary new Mercedes-Benz Places landmark in Miami."
Inside, the 67-story mixed-use residential project will contain over 2.5 million square feet, making it one of the largest projects currently under construction in Miami. Inside, 791 “Mercedes-Benz residences” will span studios to three-bedroom condominiums. The tower will also include over 130,000 square feet of amenities and hospitality space alongside 200,000 square feet of office space, health, and fitness facilities, a 174-key hotel, retail, and on-site parking. Meanwhile, a collaboration with Field Operations will see the development of nearby Southside Park.
The scheme is expected to be completed by 2027.
6 Comments
how boring it is to cater only for the rich
should the theme instead be "borrowed design, lifted from Rotterdam?"
The outcomes are seldom good when the car designers do buildings.
They aren't even designing ... just lending their brand.
The inspiration:
Porsche already did this. In the Porsche building you take an elevator with your car up to your floor. This was designed before the white-hot EV fires became an item of consideration.
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