New York City-based Marin Architects has revealed its design for a 42-story tower near Bryant Park in Manhattan. Named the Xadia Hotel, and located at 57 West 39th Street, the scheme seeks to “make a tasteful impression on the city skyline through a unique, cantilever façade and eye-catching interior lighting design,” according to the design team.
From the outside, the scheme is defined by an illuminated crown sitting atop the tower. In placing the crown above the tower’s otherwise minimalist facade treatment, the team sought to represent “a departure from excessive ornamentation, focusing instead on the power of understatement.”
The exterior also sees a significant 25-foot cantilever over an adjacent property, which the team estimates has allowed for the inclusion of an additional 68 units in the scheme. Inside, meanwhile, the tower will contain 173 guest rooms, a rooftop bar and restaurant, a plaza, and an arcade.
“When we were approached to design the Xadia Hotel, we saw it as an exciting opportunity to combine our expertise in hospitality design with our firm’s knowledge of New York City’s zoning laws,” said Walter Marin, Founder and Senior Principal at Marin Architects. “We are proud to be bringing a new design destination to the city and to be an important part of this era of reimagination in Midtown.”
The tower is expected to be completed in mid-2025.
News of the hotel comes one month after it was revealed that New York City will convert the former JFK Hilton hotel into supportive housing. Earlier in January, meanwhile, we reported on a ranking by The Real Deal of the busiest architecture firms in the city.
8 Comments
Sorry, not a fan.
Very first year "I learned the push-pull command" type design. Strong meh.
i struggle to understand the point of this .. if it were OMA there would be some BS diagrams to show this "shft" lol
It is the kind of project that motivates the government to adjust the zoning rules so that it can never happen again.
That looks neither good nor safe.
Thou shalt not take thy neighbor's air rights.
There wasn't any other way to create the cantilever with a more subtle form? I realize its very on-trend to complain about bjarke these days, but their office has addressed similar design briefs in a much more clever manner.
i wonder who came up with this idea - someone on the architecture team or the developer themselves? this approach obviously adds a ton of value to their project but is seriously uncomfortable to look at and pretty ugly imo as shown here
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