A French luxury staple is bringing an in-demand designer to Miami Art Week in celebration of its founder and the brand’s most important birthday.

As part of the 100th anniversary of the iconic fragrance line’s commercial debut, artist and designer Es Devlin has teamed with the fabled fashion house Chanel for a public installation that will honor the legacy and cultural significance of its signature Chanel No. 5 perfume. 

Drawing on the namesake’s deep connection to the natural world, the installation features a Grecian-style labyrinth surrounded by greenery inspired by the original twenty plants whose essences form the base of the signature fragrance. Visitors will engage with all five of their senses as they enter the labyrinth’s five concentric pathways, conceived as dance routes in reference to the Greek tradition, that complete an interactive experience in combination with an ethereal soundscape designed to highlight the company’s sophisticated laboratory vetting process.  

“The word labyrinth originally referred to human movement: it was a dance before it became architecture. If our behavior can define our architecture, then perhaps our art and architecture can alter our behavior,” the designer said. “If works of art can help us to see ourselves as part of the biosphere and symbiotically fused with it, if we can start to see plants and animals as equal protagonists as ourselves in life, I believe we have a better chance of making the fundamental behavioral shifts that are necessary not only to avoid climate chaos, but also to live in a more just, equitable, and joyful way.”

Es Devlin is once again engaged with Chanel master perfumer Olivier Polge on a project that involves a complicated, labyrinthine-like structure. Her 2016 commission for the brand in London called Mirror Maze engaged the senses in a similar way to the “synesthetic translation” of the fragrance that she says will soon hang over her second major installation in the city in just under half a year. 

FIVE ECHOES is presented in part with a municipal concern called Million Trees Miami. The installation is free to the public and will remain on view from November 30th until December 21st when it will be disassembled and replanted in a number of different public parks throughout Miami-Dade.