AMO, the research branch of OMA, has revealed its designs for Italian luxury brand, Bulgari’s, Summer 2021 fine jewelry show. 

The firm carried out the show’s set design and video art direction. It is being presented at the Galleria Vittorio Emanuele II, a major landmark in Milan and Italy’s oldest active shopping gallery. The project is led by OMA Partner Ellen van Loon and Giulio Margheri. 

Striking uses of light and color create a dramatic atmosphere that compliments the grandiose, classical nature of the iconic building. 

As stated in the project’s press release, “In manipulating scale and time, the show creates a mutually reinforcing encounter between the splendors of fine jewelry and architecture.”

“We conceptualized the production as an interplay of the lyrical and the mechanical,” says Ellen van Loon. “We wanted to create scenes that resonate with the design of fine jewelry, as much as the artisanship behind the scenes.”

Bulagri’s Summer 2021 fine jewelry show marks AMO’s first collaboration with the brand.