The slow and steady death of the shopping mall has been sped up since the outbreak of the COVID-19 pandemic. Now several months into the public health and economic crisis the pandemic has set off, mall owners and operators are developing specific visions for the post-mall future of American commercial architecture.
A recent report from the National Retail Federation highlights that the steady erosion of anchor tenants, foot traffic, and consumer interest in malls has been supercharged by the economic shutdown put into effect to stem the spread of the virus. Malls, of course, depend on foot traffic and crowds to thrive, and so have been fundamentally challenged by social distancing and shut down measures.
As a result, the NRF report explains, mall operators are pivoting away from shopping and toward a variety of adaptive reuse approaches that include converting old department stores into co-working spaces, adding hybrid fulfillment center uses offering "digital concierges, mobile apps, and mapping along with curbside pickup," adding mixed-use housing and office functions, and other highly curated shopping experiences.
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