We've seen some of pop culture's most prominent figures break into architecture in recent years. There was Brad Pitt's "informal apprenticeship" with Frank Gehry and his subsequent Make It Right Foundation. We have Kanye West, and his exploratory activities within the field of affordable housing, as well. And now, we have Pharrell Williams: The Grammy Award-winning artist and entrepreneur is also stepping into the world of architectural design.
The musician has partnered with Reserve Properties and Westdale Properties on a new two-towered residential development in Toronto, Canada. Williams worked with architects at IBI Group and interior designers at U31 on various facets of the design, ranging from the facade material to the interior furniture. "The opportunity to apply my ideas and viewpoint to the new medium of physical structures has been amazing," Williams said in a statement.
The development will be called Untitled, celebrating the "universality of space," a concept that was core to the project. "To live your life Untitled means not having to live up to something or perform beyond a standard. For the standard to literally just be this beautiful matrix that allows people to create their own world," Williams explained about the theme.
The design team sees their new development as a mere backdrop to the lives of its users. Aside from a mysterious rendering, the appearance of the two towers is unknown. Untitled will feature 750 unites and is due to launch in early 2020.
1 Comment
Facade material to interior furniture — yep; architecture at its ...um... breast!
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