Apple Park is unlike any other product Ive has worked on. There will be only one campus—in contrast to the ubiquity of Apple’s phones and computers—and it doesn’t fit in a pocket or a hand. Yet Ive applied the same design process he brings to technological devices: prototyping to minimize any issues with the end result and to narrow what he calls the delta between the vision and the reality of a project. — WSJ. Magazine
“A lot of the buildings that are being built at the moment are products of software-only cultures,” says Ive. “Because we understand making, we’ll build [a prototype] and try it and use it, and see what works and what doesn’t.”
6 Comments
Ah, the infamous iHelmet, be careful not to drop it or it cracks.
Yup, yet again, the architects are merely the drafting service, its the client's vision all the time. [Yeah, right]
Apple was a little late to the dance. It would be difficult to envision a building with less appeal and imagination. Not to mention an absolute zero reference to the site and community.
Nice duck face.
Apple's mistake was moving away from BCJ and to Foster. The circular plan isn't the problem, its Ive's lazy thinking that designing gadgets and interior architecture is the same. Nobody wants to live inside of an iPhone. Foster clearly lost the leash on this client, and now they have a sterile, anti-human confinement chamber. Ive and Foster should have known better.
" sterile, anti-human confinement chamber"
Exactly like Apple products.
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