There are many names associated with the documentation of American fringe culture during the transformative middle of the 20th century, among them Johnny Cash, Hunter S. Thompson and even architects Robert Venturi and Denise Scott Brown. But one of its principal photographers - whose images may be significantly more well known than the name behind them - is John Margolies, the man behind nearly 11,000 photos of American roadside attractions taken throughout the 1970s, as well as several books on the subject. 

Without a touch of irony or derision, Margolies found inspiration in what other critics readily dismissed as "low-brow" and "tasteless." As the New York Times once profiled him, Margolies made a career out of "scouring back roads for those vanishing emblems of midcentury enterprise, which were already imperiled by air travel, interstates and big-box sprawl." 

The Library of Congress has recently digitized more than 11,000 of Margolies' photos for the public to recall a time when the America was a vast landscape of small businesses vying for the attention of passerby through architectural flourishes. Though he passed away in 2016, his images can continue to delight in public circulation.