Shit, I Smoke! was created by Brazilian-born designer Marcelo Coelho and Paris-born app developer Amaury Martiny in just a week, after they read a study that analyzed air pollution and its equivalent to cigarette smoking. [...] Using the formula in [the study], [the app] uses live pollution data from hundreds of air quality stations in cities around the globe and converts the station’s PM2.5 number into the number of cigarettes being inhaled by a person in real time. — Citylab
“For both Coelho and Martiny, the app isn’t only a useful tool to inform users about their city’s air quality; it also makes this information more accessible and easier to comprehend.”
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