The firm utilizes materials such as satin stainless steel, Douglas fir, terrazzo, and fabrics to further NIO's message of the car as an extension of the home. NIO House is part of the company's design-centric concept bringing home and car together in the showroom itself.
The car manufacturer’s ES8 and EP9 models are on display in an environment that allows the consumer to understand and experience the philosophy of the brand through the space and its materiality.
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