The first images of MUJI Hotel Shenzhen have been released, and they show that it has been built to reflect the ethos of the brand that is best-known for its minimalist homeware products. [...]
The company says the hotels have been designed to reflect “an anti-gorgeous, anti-cheap” concept. Its goal is to offer great sleep at the right price, provide a space supporting both body and mind while away from home, and connect travellers to local people and places.
— Lonely Planet
After experimenting with houses for (strictly) dogs and (mostly) humans, Japanese lifestyle design retailer MUJI is now also entering the hospitality sector with two new branded hotels to open in Shenzhen on January 18 and in Beijing on March 20.
To separate itself from the incumbent competition in a crowded market, MUJI describes its hotel concept having neither "exorbitantly priced and superfluent services nor dreary guest rooms resulting from the extreme reduction of quality"; a reflection of the company's design philosophy of "not too much, not too little."
To round off the experience, guests will find a MUJI Diner in the same building as well as a MUJI store to purchase all the fine products they just surrounded themselves with.
The first hotel outside of China is scheduled to open in spring of 2019 in Tokyo's Ginza district.
Images via hotel.muji.com.
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