It is hard not to fall in love with MUJI, the famed household and consumer goods company from Japan uses their "no label" branding tactic to win consumers over throughout the years. With the news of MUJI opening their first hotel in the company's hometown of Ginza, people can now stay in a minimalist lover's dream hotel with MUJI goods within their fingertips. Beyond the hotel's interior design and aesthetic, many point out the brand's clever advertising strategy with the hotel's opening. 

The hotel sits on top of MUJI's global flagship store, housing 79 rooms all varying in size and interior arrangements. According to the company's website, there are nine room options which satisfy various sleeping arrangements. For the ultimate minimalist, the smallest room size measures between 155 square feet to the largest room size measuring at 560 square feet. Rooms are entirely outfitted with furniture and home accessories by MUJI in addition to other complimentary items like an aroma diffuser, air purifier, and MUJI pajamas. MUJI's expressed their goal of creating a hotel that promoted coziness and to ensure guests are "restored in body and spirit." For anyone new to the MUJI brand, the hotel acts as a perfect way for newcomers to be immersed in the brand's minimalist approach. 

Two MUJI restaurants and a MUJIComplex accompany MUJI's new hotel in Ginza. The complex features an event space, library, salon, and two galleries all within access to their flagship store for endless shopping. Rooms range from $135 per night to $507 a night depending on the room size. The Ginza hotel isn't MUJI's first attempt in tapping into hospitality. Early in 2018, the global retail brand opened two hotels in Shenzhen, China. 

Their new hotel is set to "focus on wood, stone, and earth, the interior features repurposed paving stones from trolley ways that ran through Tokyo 50 years ago and materials recycled from actual ship debris." The Muji Hotel Ginza is set to officially open on April 4th with online reservations available for booking.