"The world's first Versace-branded tower", AYKON London One, valued at £590 million, will consist of fifty floors and 450 apartments from one to three bedrooms, interiors of which will be designed in partnership with luxury fashion house Versace and feature panoramic-view "winter gardens". In addition to residential units, the KPF-designed building will contain 10,000 square feet of "communal gardens", four floors devoted to office space, and a sky bridge between the two towers. Although the building is scheduled to be completed by 2022, forty-five percent of the apartments are said to be already pre-sold.

The multi-billion pound "regeneration" scheme of the River Thames bank, of which the AYKON London tower is a part of, also involves the construction of luxury apartments in Battersea Power Station and a new US embassy. As noted by Business Insider, Dubai-based Hussain Sajwani, who owns DAMAC International, the main developer in charge, is a close associate of Donald Trump.