It’s also striking that for all its fame Silicon Valley makes little impression on the visual consciousness of the world – there’s not a strong sense of what it actually looks like. Until now it has lacked landmarks. But that much power and that much money will not always be happy to be unobtrusive. We are only just beginning to see the ways in which it can change the landscape of cities. — The Guardian
Architecture critic Rowan Moore analyzes how tech giants Apple, Google, and Facebook are appointing world-famous architecture firms to design their increasingly extravagant office campuses, as symbols of their global power.
“For the tech giants are now in the same position as great powers in the past – the bankers of the Italian Renaissance, the skyscraper-builders of the 20th century, the Emperor Augustus, Victorian railway companies – whereby, whether they want to or not, their size and wealth find expression in spectacular architecture [...],” Moore writes. “Having as much sense of their own importance as those previous powers, tech companies probably don’t mind commissioning structures that define their time.”
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