The San Francisco-based company Salesforce enlisted the creative studio Obscura Digital to craft a stunning LED video wall for the lobby of their flagship office. Stretching 108 feet long and containing over 7 million pixels, the video wall features incredibly sharp, HD video content that transforms the space. It’s the longest continuous 4mm LED screen in the United States.
“From capturing California’s Redwood National Forest in stunning 12K resolution, to a designing a convincing CG waterwall and more – we held nothing back in striving to impart a sense of wonder to everyone that enters the building," state Obscura Digita.
Watch a video of the wall in action here:
More infusions of the digital into architecture:
2 Comments
That one's neat, but I love this one just as much (right down the street, also a Salesforce building) because it plays with the architecture more.
http://www.refikanadol.com/works/virtual-depictions-san-francisco/
Fusion CI Studios, LA, was honored to create the digital waterfall portion of this outstanding LED installation for Obscura Digital. Obscura is an incredible, collaborative, creative team to work with. Fusion CI Studios is a creative studio specializing exclusively in digital content for art-installations and motion pictures - www.fusioncis.com
You can view a Case Study on how the digital waterfall was created here: fusioncis.com/press/SalesForceWaterfall.pdf
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