“It’s my life’s work — to let that slip would be tragic,” Schumacher says, making clear his dedication to the firm. But as for his campaign against “the PC takeover of architecture,” isn’t there a chance his iconoclasm will alienate potential clients, when the firm can least afford to do so? [...] “My positions might be controversial, but they are the result of a careful, informed deliberation,” he demurs. “I think people who are frank are trusted.” — wmagazine.com
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4 Comments
People who *sound* frank are trusted, anyway.
Ayn Rand is Back.
Schumacher's work deserves serious consideration as does much of the built world being constructed away from any insight or attention. Not happening with the media more concerned with urbanism narratives and PC pie charts.
Today - presented to my office a way for Dynamo to automate architecture design thus eliminating my job
If he endured all that abuse from Zaha, no doubt he passes it on to the next ones. Survival of the biggest bully, and all to detail some aspect of a Pringles shaped building. The only thing I agree with him on is that architects are almost powerless to effect the politics of their projects.
“super-high-tech, but with strong cultural associations.” Super, strong, fantastic, luxury etc....
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