The Open Architecture Collaborative, the offshoot from the now-defunct Architecture for Humanity, launched its #iOpenArchitecture social media campaign on Tuesday, aiming to expand the dialogue around design and architecture.

Participants (the campaign is directed towards "all members of the community") write down their answer to any of the three questions: "How do you open architecture? Why do you open architecture? Who do you open architecture for?", and take a photo of themselves displaying the sign with the hashtag #iOpenArchitecture.

OAC explains the initiative as:

To open architecture is to agree that the design of spaces is more than just a technical trade, or the construction of a pretty building. It's a process that grants access to architecture for everyone. [...]

In what way do you, or can you, open architecture with your community? We’re asking you to take to social media to share your ideas with the world. Together we can introduce the power of design to those who aren’t aware that the potential of their community is endless. By bringing our ideas together, we prove that everyone has a place in architecture, and together we can better the world. 

More information is available here.