Metro is negotiating an agreement with Lyft aimed at learning more about ride-share trips that begin and end at key Metro stations [...]
The relationship would last at least a year and would give Metro a rare peek at data typically kept private. The deal, one of the first of its kind in the United States, would shed light on the role that ride-sharing plays in ... the so-called "first mile, last mile" gap [...]
In exchange for Lyft's data, Metro would advertise the service to its riders
— latimes.com
Lyft's recent advertising has also been flaunting its connection with public transit – ads all over the US depict the local city's rail map with branching pink veins, suggesting how Lyft can extend existing public transit infrastructure (even though you're still definitely in a stranger's privately-owned vehicle).
Below is an ad in San Francisco, riffing on Bay Area Rapid Transit (BART):
Check out more pieces on ridesharing and public transit:
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