Hey London, how do you feel about a major span across the Thames being corporately sponsored? Because that's what's going to happen with the Garden Bridge.
It's just been announced that Sky, the media behemoth owned by Rupert Murdoch, has given an undisclosed amount to the Garden Bridge Trust. But this is no altruistic gesture: one of the gardens on the bridge "will be named by Sky".
— Londonist
As the article notes, there are a slew of issues – besides aesthetic ones – plaguing the newest Thames crossing. First, Sky is set to sponsor the bridge. Second, attendance projections suggest that queues will be necessary and South Bank will get even more crowded (so much for expediting travel). Third, your cell phone will be tracked while on the bridge.
Yikes.
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1 Comment
My cell will be tracked?! But that never happens anywhere ...
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