The holiday season is barely about to start, and at least in NYC's Times Square, that already includes Valentine's Day. Over the last eight years, Times Square has invited architects, designers, and artists to propose an interactive Valentine-themed heart installation for their annual Valentine Heart Design competition. The winning entry would then be constructed at Father Duffy Square in time for Valentine's Day.

Collective-LOK was announced today as the 2016 competition winner with their design, "Heart of Hearts". Towering above 10 feet tall, Heart of Hearts is a ring of nine faceted mirrored hearts clad in sparkling gold, thus creating a kaleidoscopic interior space that "dissolves the boundaries between viewing and performing". This "alternative pavilion" would also reflect and multiply the bustling surroundings of Times Square.

Each golden heart has a diamond-shaped "kissing booth" interior space where anyone inside will see themselves — and whatever they might doing — mirrored. So, couples trying to sneak in a smooch inside the "room within a room" probably won't have much luck getting away with it.

'We are thrilled to create the Heart of Hearts for Valentine’s Day, an engagement ring for our love affair with the spectacle of Times Square.' Collective-LOK said in a statement. 'It’s truly a special opportunity to provide a space for intimacy and performance in the heart of the city, one we hope visitors will love.'

Save the date now — "Heart on Hearts" will be unveiled on February 9, and remain on view through March 6 at Father Duffy Square between 46th and 47th Streets.

Other invited 2016 finalists included BANG Studio, Peterson Rich Office, Sage and Coombe Architects and SLAB Architecture.

Check out last year's winner:

2015 winner: "Heartbeat" by Stereotank