AMO – the think tank counterpart to OMA – extensively works with fashion labels. They've designed stores and runways for brands like Prada and Miu Miu for years, crafting (often) conceptually-charged, and (always) visually-punchy environments to consume the latest and greatest sartorial inventions.

For the 2016 Spring/Summer Miu Miu show in Paris, AMO designed a large geometric volume  clad in reflective industrial materials that served both as backdrop and pathway for the models, who walked around it on Wednesday.




Jammed into the hypostyle of August Perret's monumental Palais d'Iena, the structure – or folly – is intended to play off the architecture, both obscuring and offering glimpses of the building's famous tapered columns.

"Timeless Ruin" – as its called in the press announcement – is intended to introduce "a dramatic counterpart to the rigorous linearity of the Palais." It's a pleasant-enough name and probably intended to reflect AMO's thinking about Perret's architecture, but also a bit ridiculous – if not outright ironic –  for the mise-en-scène of an event that lasts a single night and adheres to a stricter-that-strict schedule. 





In any case, this timed "ruin" is an eye-catching addition to the growing catalogue of collaborations between the worlds of architecture and fashion. 

The "Timeless Ruin" project was led by OMA/AMO partner Ippolito Pestellini Laparelli.