"I’m a huge fan of Zaha’s, I’ve always been. I would venture to say she’s one of the most talented architects of our time and of history in my opinion.
The kinds of shapes and the kinds of structures that she transcribes from her mind’s imagination – I think that Zaha’s designs are just like her buildings, they augment reality forever. And I feel like with the Supershell, she created, while using the dimensions of the shoe, cast shadows that weren’t necessarily there”
— Pharrell Williams
This isn't the first time the singer and architect have worked together – Williams referred to a pre-fab housing collaboration back in 2013. And his designs on associating with the architecture community were made clear at the AIA National Convention in 2014, where he delivered a keynote speech alongside Jeanne Gang and Theaster Gates.
But the architect's influence is pretty understated, compared to other Zaha-designed shoes. It appears as if the only major change to Adidas' classic Superstar trainer is to the pronounced ridges on the toes. Watch Pharrell's full spot for the "Zaha Hadid Supershell Superstar" shoes ($120 USD) below:
2 Comments
Maybe Zaha can give the keynote address at the Sport Marketing Association convention.
I wonder if somewhere out on the other side of the internet there is a board for product designers where everyone is griping about the injustice of some arrogant outsiders coming in and doing product design without any training or qualification...
Block this user
Are you sure you want to block this user and hide all related comments throughout the site?
Archinect
This is your first comment on Archinect. Your comment will be visible once approved.