As part of a larger communications outreach campaign, The Association of Collegiate Schools of Architecture has launched a new online sharing portal called IMadeThat.com. A kind of HootSuite for architectural students and faculty, the portal collects all Vine, Instagram, Facebook, and Twitter posts tagged #imadethat about academic architectural projects into one place. 

The campaign hopes to form connections between existing and potential students, as well as provide a more detailed understanding of what, exactly, constitutes the study of architecture. Like the vast majority of social media undertakings, the scope of the project would not have been feasible or at least easily accomplished without the aid of technology. The real-time, public postings will enable commentary on sketches, works-in-progress, and completed thesis projects from a much larger community than an in-room crit panel or roving professor. While still in its formative stages, the site also has launched a blog section featuring pieces about finding employment, choosing college majors, and other topics relevant to an academic audience.