Did you know that great domain names are the easiest way for customers to find you online? You can help your visitors find you by using a domain name that is short and memorable. This year the architectural community got its very own domain name extension with .ARCHI, a dedicated domain name extension launched in June, which has quickly become the go-to extension used by the architectural community.

Choosing the right .ARCHI domain name is very important and can lead to significant increases in traffic to your website. It’s not hard to begin using a .ARCHI domain name for an existing website or a new project and here are five benefits you’ll see if you make the switch.

1. Easy-to-Remember Domain Names
A good domain name will be easy to remember, making your website easy to find. It’s not easy to find short memorable domain names anymore, since over 128 million .com and .net names are currently already taken. .ARCHI is a totally blank-canvas domain space so if you register one today you can easily find great, short and easy-to-remember names.

.Archi Showcase – www.W.archi

W-Architectures switched to www.W.archi for an easy to remember and short web address for better brand recognition.

2. Improved Search Engine Rankings
A good domain name that relates to your business or organization improves your ranking in search engines. That means that potential customers will come across your site earlier in the search process, making them more likely to engage with you. Web domains that end in .ARCHI already directly relate to your business and organization, giving you that additional boost from search engines.

.Archi Showcase – www.UIA.archi

The International Union of Architects uses www.UIA.archi as their main web address. .Archi combined with good content and SEO strategy has increased their search engine position to number 1.

3. Better Branding and Fewer Errors
A good domain name should be short and easy to remember. In addition to being more memorable, short names make it easier to keep your brand's continuity across your domain name and services. Short names are also less likely to be misspelled by users, resulting in fewer errors during the search process. The top 100,000 websites, on average, have nine characters in their domain names.

.Archi Showcase – www.PORTMAN.archi

Global architecture firm John Portman & Associates switched to www.PORTMAN.archi for a shorter more memorable web address that maintains their brands identity.

4. Establish a Business Identity
Domain names should tell people a bit about your business. Linking your business with a .ARCHI domain name helps establish your business' identity and industry. For example, if you own an architecture firm and your website and domain name are the same, that increases qualified Internet traffic and is less confusing for your customers.

.Archi Showcase www.SNAP.archi

Snap Architecture linked their firms names and domain name for a seamless branding and customer experience.

5. Establish a Type of Organization
Not only will a good .ARCHI domain name help identify your organization online, it will also establish the niche of your business. And by selecting a .ARCHI extension, you'll let Internet users know that your organization is part of the architectural community as opposed to a something else. Using .ARCHI, you can really distinguish yourself from similar-sounding companies in different industries or your competitors.

.Archi Showcase www.PAUL-ANDREU.archi

World famous architect Paul Andreu chose www.PAUL-ANDREU.archi to show that his name is inextricably associated with architecture.

Short domain names are great call to actions for new and established websites. There is no mistaking your business with a .ARCHI domain name: people won’t forget what your business is about or your web address.

Type of .ARCHI Domain Names You Might Want to Register

• Your .ARCHI domain name could be your name or firm name. Your name: It is always a good start, and in .ARCHI it’s likely to be available unlike in .com [e.g. firstnamelastname.archi] Try www.paulandreu.archi
• A domain name could be your activity. .ARCHI gives a precious tip to your visitor about what you do [e.g. brownstone.archi]
• A domain name could reflect your country or location. Show visitors where you come from with a relevant .ARCHI. [e.g. sanfrancisco.archi]
• A domain could promote your product or services. .ARCHI is a great way to promote your architectural solutions. [e.g. designsoftware.archi]

Remember that .ARCHI domain names don’t have to replace your existing web address. You can use them both in conjunction by re-directing your .ARCHI domain name to your existing URL. Then if at any time you are ready to make the switch, you can. It’s up to you. Once you own a .ARCHI web domain is yours for as long as you like.

Who Can Register .ARCHI Domain Names

.ARCHI web domains are unlike .com and other generic extension. Only members of the architectural community can register, own and use .ARCHI domain names. When you apply for a .ARCHI domain name you will have to confirm that you are a participant in the architecture community. This means that the registrant must be an individual professional architect, an architecture firm, school, museum or affiliate.

Where Can You Register Your .ARCHI

When you’re ready, .ARCHI domain names are available through a number of locations globally, called Domain Name Registrars. Starting Dot, the operator of .ARCHI, has partnered with over 45 registrars where you can purchase your .ARCHI, along with other Internet related services. Here is a list of the most popular places to get your .ARCHI domain name.

Register.archi
This is the .Archi registry operated registration service. This simple to use service provides you with the ability to secure a .Archi in minutes.

101Domain
101domain.com is an established worldwide leader in domain management. Their suite of services is designed to offer businesses large and small a trusted partner for domain management, trademark protection, DNS management, and more domain services.

Name.com
Name.com is an ICANN-accredited domain name registrar. In addition to great pricing and a commitment to world-class customer service, they offer web hosting, email, website builder, premium and expired domain names, and SSL certificates.

Dynadot
Dynadot is an ICANN accredited domain name registrar and web host located in San Mateo, California. Their goal is to provide customers with world class registration and hosting services for a reasonable price.

More About .Archi

Conceived in partnership with the International Union of Architects (UIA), .archi is reserved for use by the architectural community and architectural organizations around the world (agencies, associations, schools, media, museums…etc.) Thousands of architects from over 50 countries around the world already use the .archi extension for their main web address. Learn more about .ARCHI at http://www.domains.archi